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black history and african inspired clothing with a modern twist

Welcome to our new space! get 20% off now when you spend £30 or more in our shop! code: launch19

About Us

Who are we?

Rare Culture London; an urban clothing brand for men, women and children, created by Simone Connell

Rare Culture London; an urban clothing brand for men, women and children, 

After many years of working in the fashion and retail industry, this vibrant brand was created by Simone Connell in 2014. 

all clothing is designed and inspired by antiquity, a mix of west African fabrics/textiles, ancient symbolism, with a Caribbean twist.

The black British experience

As a black British woman growing up in the diverse city of london, with a Caribbean background, my f

As a black British girl, growing up in 80s/90s london wasn’t always easy, there wasn’t a lot of opportunity and everything was ten times harder to achieve, but my father always taught us to love where we come from and remember who we are, so I always kept pushing! 

When I was a teenager my parents got me a sewing machine as a gift, (which i am eternally grateful for) it taught me the freedom of being creative, over the years I also learnt more about us as a culture and the way we express ourselves through style and clothing, music and food! We put so much love into everything we do, in Caribbean culture our elders have a lot of the same mannerisms as our African brothers and sisters, we share some of the same characteristics and the basic elements of both cultures remain the same. 

I wanted to create a brand that brings all cultures together. 

“We are more alike than we are different, and our culture influences the whole world”.

We are Rare Culture London

2019 we will be expanding our brand, by adding some colour therapy into the mix, our founder (simone) is a trainee colour therapist as well as a fashion designer, so we are putting together some special workshops combining clothing and colour therapy.

More info coming soon! 

Featured Products

New products are coming soon!

Help Our Cause

Your support and contributions will enable us to meet our goals and improve conditions. Your generous donation will help fund our mission to getting our new studio and workshop space for you all to use.

Pay with PayPal or a debit/credit card

Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit us in our concession space in west croydon, inspired African clothing in store.

Store run by FMMpopUp address; centrale mall, unit 63, street level, 21 north end croydon, CR0 1TY

rare culture london



We will have our concession at the above address until march 2019

so dont delay come and see us ASAP!



Evenings in the Park

7pm - 10pm

Estuary Park

+ Event Details


Evenings in the Park

We invite you to listen to live bands play beautiful music in the park. Enjoy the sounds of Laureen Davis and the Kings, and enjoy wine tastings hosted by 5th Ave Wines and Spirits.

7pm - 10pm

Estuary Park

Being Black| Africa vs The Caribbean~ by EyeDahFineMe

Check out this great video by: @eyedahfineme 

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