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Rare Culture London

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The company was founded in 2014 by Simone Connell, with Simone having worked over 15years in the fashion and retail industry, and a passion for our African heritage, she wanted to bring a bit of rare culture to this already diverse city of London, then unto the rest of the world!
Our team in London works hard to bring you limited edition designs with a Ancient Egyptian twist.

Khepra - God of Transformation

In Ancient kemet it was believed that every night Khepera would push the sun (Ra) down into the underworld and every morning the sun(Ra) would again emerge and travel across the sky. His name comes from the Egyptian word Kheprer β€˜To become’
Young dung beetles having been laid as eggs within the dung ball, emerge from it fully formed therefore Khepera also represents self-creation and rebirth, he was specifically connected with the mythical creation of the world.

The image of the scarab conveyed ideas of transformation, renewal and resurrection, the wings are a metaphysical form of the vortex which represents constant flow. Mummy cases of the dead were nearly always ornamented with scarabs, usually one of these beetles with spread wings was painted on the mummy cases directly over the breast of the dead as a form of protection in the underworld.

More About Us

Alongside the up and coming lines we create, we make our own clothes and jewellery for men, women and children including; tops, skirts, trousers and bags using patterned fabrics from around the continent Africa, hand made jewellery and Printed T-shirts, With the winged scarab being the companies logo, it features heavily in most if not all of the collections created by us, in Ancient kemet this potent symbolism appears in tomb paintings, manuscripts, hieroglyphic inscriptions on buildings and carvings in addition to its use as an amulet for the living and the dead, scarab adorned jewellery including necklaces, bracelets, wrist cuffs, and wide decorative collars, we want to resurrect that but with a modern twist of cultures!

*But wait it doesn’t end there, our story is just beginning and we want you to be a part of it, sign up for the latest rare culture London exclusives, new arrivals, discounts and other surprises, Feel free to take a look around and join us!


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